Tesco delays banking launch until 2013
Tesco is delaying the rollout of a full banking proposition, after announcing its flagship current account product will not be available until next year.
Tesco Bank has 6.5 million customers and has long stated its intention to provide a full range of banking services, including current accounts and mortgages. Currently it offers credit cards, insurance and loans.
According to reports, Tesco Bank chief executive Benny Higgins said the company had delayed the launch of a current account until 2013, to take advantage of recommendations by the Independent Commission on Banking, making it easier for consumers to switch account providers.
In an interview with The Times, Higgins said: "Getting in absolutely right at launch is more important than rushing it. This is for the very long term."
Tesco is one of a number of new entrants plotting to steal share from high-street banking giants such as Lloyds, RBS, HSBC and Barclays.
Virgin Money, buoyed by the acquisition of 75 Northern Rock branches, announced its launch with a £10m ad campaign last month. Late last year, The Co-operative Bank was named as the preferred bidder for 632 branches being sold by Lloyds Banking Group.
This article was first published on marketingmagazine.co.uk
- Senior copywriter story uk limited Negotiable depending on experience, Edinburgh
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Account Manager - London - ATL - Advertising Agency Twist Recruitment £25000.00 - £34000.00 per annum + STO - Amazing Benefits, West End
- Senior Account Manager - Excellent West London Agency Fill Recruitment £32k - £36k, London (West), London (Greater)
- Account Managers x 2 - Top 10 Agency Fill Recruitment to £30k + great benefits, London (Central), London (Greater)
- What the end of Page 3 means for advertising
- Notonthehighstreet sponsors London Underground 'baby on board' badge
- Havas partners with Facebook's Atlas for multi-device ad targeting
- Has JCDecaux chosen the wrong time to abandon its trade body?
- Mother backs new integrated agency The Romans
- The Sun cuts topless models on Page 3