VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
By Sara Kimberley, campaignlive.co.uk, Monday, 06 February 2012 12:04PM
OgilvyOne hosts over 100 people from the agency, Ogilvy & Mather, clients and friends at the upmarket Ivy Club to toast its success.
This article was first published on campaignlive.co.uk
Marissa Mayer certainly knew what was coming when Yahoo announced its $1.1bn (£723m / 857m euros) purchase of blogging platform Tumblr earlier this week. Rather than waiting for the critics to pounce, she issued a rather succinct, clear and highly quotable message proactively: “we promise not to screw it up”.