Groupon buys data start-up Adku to boost personalisation
By Sarah Shearman, marketingmagazine.co.uk, Tuesday, 07 February 2012 10:03AM
Groupon, the group deals service, has acquired data personalisation start-up Adku for a reported $10m (£6.3m).
Details of the sale remain undisclosed but reports from TechCrunch have valued the acquisition at $10m.
Adku already works with major ecommerce sites Amazon and eBay. It was founded a year and a half ago in San Francisco by three former Google engineers.
Ajit Varma, co-founder and chief executive of Adku, wrote in a blog post: "We started talking to Groupon to bring our technology to more customers and quickly realised that we wanted to be a deeper part of a company."
Groupon, which uses the group-buying mechanism to offer daily deals at heavily discounted prices, was founded in Chicago in November 2008.
After turning down Google's $6bn offer to buy the business, Groupon floated last November.
It became the largest IPO by an internet business in the US since Google's in 2004, which at the time was valued at nearly $13bn.
In the UK, Groupon's trading practices are being investigated by the Office of Fair Trading, after the regulator received complaints from the Advertising Standards Authority, among others.
Follow Sarah Shearman on Twitter @Shearmans
This article was first published on marketingmagazine.co.uk
- account director > GLOBAL DIGITAL SOCIAL AGENCY collectivo Salary confidential, London
- Web Shop Operations Process Lead (eCommerce) - Supermarket Chain Recruitment Revolution Excellent Salary + Company Benefits Package , Bradford, West Yorkshire
- Digital Account Director - Leading Agency! Ascent Solutions Up to £50,000 + excellent benefits package, London (Greater)
- Brand Marketing Manager - Fast Growing Ladies Footwear Fashion Brand Recruitment Revolution £35,000, London (West), London (Greater)
- Digital Account Manager - Leading Agency! Ascent Solutions Up to £40,000 + Fantastic benefits!, Central London
- Tesco Clubcard uses Twitter to pick out Christmas gift ideas
- Freeview launches singing toys campaign
- ASA bans 'strongly sexual' Giffgaff ad
- In pictures: Campaign Media Awards 2014
- Hammerson uses automated mechanical model to showcase Christmas gifts
- King backs new Candy Crush game with global ad push