Heineken to feature James Bond in ads
Heineken is once again tying up with the James Bond franchise, in a move that will feature the film's character, played by Daniel Craig, feature in its ads for the first time.
The global campaign will launch in September to coincide with the release of 'Skyfall', the latest film in the franchise, which stars Craig as Bond. Heineken has been a partner of the James Bond franchise since 1997.
It will be themed around the brewer's 'Open Your World' campaign, which is into its second execution following its launch last year.
Heineken will again invest heavily in digital and will drive activity through its global Facebook page.
Heineken chief commercial officer Alexis Nasard said: "The trust that we have built has allowed us to take the partnership to a new level by linking Skyfall directly with global 'Open Your World' campaign. We are confident our activation plan will ignite the conversation with our consumers and film viewers."
Michael G. Wilson and Barbara Broccoli, the Skyfall producers added: "The level of collaboration with Heineken is unprecedented."
This article was first published on marketingmagazine.co.uk
- Senior Fundraising Development Officer Comic Relief From £35,000pa, London (Central), London (Greater)
- PR Account Manager / Senior Account Manager Network Career Consultants £30000 - £40000 per annum, London
- New Business Manager/ Director - Live Creative Events Agency Network Career Consultants £35000 - £40000 per annum + 20k Bonus, remote working possible, London
- Senior Brand Manager Weetabix Ball & Hoolahan - Top Jobs £Competitive Salary Package, Northamptonshire
- Media Manager- BOUTIQUE agency- £40K! Ultimate Asset £35000 - £40000 per annum, London
- Virgin Media 'night owl' ad to break in Gogglebox
- Johnnie Walker calls global ad review
- Adam & Eve/DDB wins 2014 IPA Effectiveness Awards Grand Prix
- Testicular cancer awareness campaign launches comedy show
- Enjoyed getting an hour back on Sunday? You'll get years back if you stop smoking, says charity
- Tiffany & Co hires MEC for $100m global media