VIDEO: Audi 'believes there is growth in the UK market', says Chambers

By Ben Hall, marketingmagazine.co.uk, Friday, 10 February 2012 02:20PM

Dominic Chambers, marketing director, Audi UK says after a 'strong year' for the car manufacturer, there is room for growth in the UK in 2012 and beyond.

Dominic Chambers, marketing director, Audi UK

Dominic Chambers, marketing director, Audi UK

Highlighting why he thought Audi was successful, Chambers added: "Our design really stands out...people love our cars. They're understated, beautiful and extremely well made".

Chambers said Audi must continue to increase its presence in the digital space and focus on consumer support. "People used to go to seven dealerships before they chose their new car," he said. "Now they go to only two."

He revealed that the brand is set to increase its UK annual marketing budget by 15% year-on-year, with an added focus on digital channels.

Audi will be focusing on making its online experience more intuitive, supporting customers in their research right through to purchase and aftercare.

 

Read The Marketing Interview with Dominic Chambers here

This article was first published on marketingmagazine.co.uk

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