News International picks WPP to handle £28 million ad account
By Campaign staff, campaignlive.co.uk, Thursday, 09 February 2012 08:00AM
The ties between Rupert Murdoch's News International and Sir Martin Sorrell's WPP are set to strengthen following NI's decision to award its £28 million advertising business to the holding company.
NI has asked WPP to put together Team News, a multi-disciplinary unit bringing together the best talent from across its agencies.
Team News is expected to be created after a pitch process involving WPP ad agencies. Sources suggested CHI & Partners, the incumbent on The Times creative account, Grey London and Rainey Kelly Campbell Roalfe/Y&R had been invited to pitch.
Katie Vanneck-Smith, the chief marketing officer at NI, said: "We haven’t finalised the brief yet, but we are looking at a closed pitch within WPP group."
WPP had been selected, according to Vanneck-Smith, due to "the long history of relationship" with NI.
As a result, WCRS will lose the £12 million ad account for The Sun. WPP’s Mindshare handles media for NI and the publisher is expected to keep its media account within WPP as part of the Team News deal in a bid to create efficiencies and savings.
This article was first published on campaignlive.co.uk
- Senior copywriter story uk limited Negotiable depending on experience, Edinburgh
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Lead Digital Designer become £38 - 46K, London (South), London (Greater)
- Account Manager Adam Recruitment £25000 - £30000 per annum, London
- Search Manager (PPC) Dot-Gap £40k , London (Central), London (Greater)
- What the end of Page 3 means for advertising
- Havas partners with Facebook's Atlas for multi-device ad targeting
- Daily Mirror publishes its own tits on Page 3
- Has JCDecaux chosen the wrong time to abandon its trade body?
- 'This girl can' tops Campaign Viral Chart
- John Brown Media appoints Rebekah Billingsley to head of digital and content strategy role