Ernst & Young kicks off global media review
Ernst & Young, one of the big four accountancy companies, has approached media agencies ahead of a pitch for its global media planning and buying requirements.
Industry sources suggest Ernst & Young is likely to appoint a media agency to lead its global communications planning, but could continue to use local buying points in different markets. The pitch is being handled through AAR.
Ernst & Young has previously worked with agencies on a project basis and often does much of its buying in-house. Agencies it works with include the recruitment specialist SAS in the UK and Interpublic Group’s Mullen in the US.
The accountancy company appointed the creative collective The Assembly to its creative account after a pitch in October 2010. The Assembly provides global brand strategy to Ernst & Young across different territories.
A spokeswoman for the accountancy company declined to comment.
This article was first published on campaignlive.co.uk
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- PR Account Executive- Restaurants Blue Skies Marketing Recruitment £18000 - £21000 per annum, London
- Digital Project Manager (Agency, Agile, Scrum, Waterfall) Creative Recruitment £35000 - £45000 per annum, Surrey
- Philips launches campaign for app-controlled lightbulbs
- Sorrell warns of Scotland becoming an 'outlier' and the UK 'diminished' by a Yes vote
- Publicis boss Maurice Lévy to step down in 2017 amid board shake-up
- 18 Feet & Rising wins Skoda digital brief
- Sometimes collaboration, not innovation, can be the key to winning campaigns
- Virgin Trains spends £8 million on advertising to refocus on its brand