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Ernst & Young kicks off global media review
By Maisie McCabe, campaignlive.co.uk, Thursday, 09 February 2012 08:00AM
Ernst & Young, one of the big four accountancy companies, has approached media agencies ahead of a pitch for its global media planning and buying requirements.
Ernst & Young: media review
Industry sources suggest Ernst & Young is likely to appoint a media agency to lead its global communications planning, but could continue to use local buying points in different markets. The pitch is being handled through AAR.
Ernst & Young has previously worked with agencies on a project basis and often does much of its buying in-house. Agencies it works with include the recruitment specialist SAS in the UK and Interpublic Group’s Mullen in the US.
A spokeswoman for the accountancy company declined to comment.
This article was first published on campaignlive.co.uk
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