RBS Insurance division to rebrand as Direct Line Group
RBS Insurance Group, the insurance division which owns the Direct Line, Churchill, Privilege and Green Flag brands, is set to rebrand as Direct Line Insurance Group.
The rebrand comes ahead of a divestment of the division by parent RBS, which has to sell the assets by the end of 2014 under the terms of its bail-out by the UK government in 2008.
According to a report in the Insurance Times, it has changed its name from RBS Insurance Group to Direct Line Insurance Group at Companies House. It has also trademarked the name, alongside a new multi-coloured corporate logo.
The insurer is gearing up for life outside RBS, and recently hired former British Gas commercial director Rick Vlemmiks to the role of chief marketing officer, UK and international.
It also promoted Direct Line marketer Kerry Chilvers to the position of director of brand, customer and proposition across its brand portfolio.
The company was unable to provide a comment.
This article was first published on marketingmagazine.co.uk
- Marketing Executive or Marketing Manager air recruitment £28k-£35k dependent on experience, London (Central), London (Greater)
- B2B Lead Generation Sales Manager Ultimate Asset £20000 - £40000 per annum + Uncapped Commission, London
- Out of Home Sales - Huge digital potential! Ultimate Asset £20000 - £75000 per annum + Excellent Commission Potential, London
- Planning Manager - Unique Opportunity! Ultimate Asset £30000 - £45000 per annum + Bonus and Benefits, London
- Comms Manager - Top 5 global media agency - GAMING ACCOUNT Ultimate Asset £4000 - £35000 per annum, City of London
- Black horse returns in new Lloyds Bank campaign
- The man who made Grey matter
- Watch: Every Grand Prix winner from Cannes Lions 2015
- 'You're thirsty. We've got sales targets', says Oasis in summer campaign launch
- Heineken selects Publicis Worldwide to be lead global creative agency
- Yorkshire Tea launches £5 million campaign