Marmite aims to spread love with Facebook e-cards
By Sarah Shearman, marketingmagazine.co.uk, Friday, 10 February 2012 09:15AM
Marmite, the Unilever-owned yeast spread brand, has teamed up with artist Pete Fowler to create a series of e-cards for Facebook users to send to their loved ones on Valentine's Day.
Available from today, the e-cards come with three different messages about love.
Visitors to the Marmite fan page who ‘like’ the brand will be able to send one of the e-cards to contacts within their network on Valentine's Day.
The campaign was devised by Splendid Communications.
Marmite, famous for its ‘you either love it or you hate it’ positioning, has more than 770,000 fans on its brand page.
It is already very active with the community, posting Marmite recipes, videos and naming fans of the month.
Nicky Waymark, marketing manager at Unilever, said: "Our fans are crazy about Marmite so we are always looking for new ways to engage them."
"Hopefully everyone will join in spreading the love and share the cards with their family and friends," he said.
Earlier this week, Unilever announced that it has shifted away from using social media simply for fan acquisition and was to focus more on social CRM programmes that trigger advocacy through word of mouth.
This article was first published on marketingmagazine.co.uk
- On-Air Creative / Creative Executive Discovery Communications Very Competitive with excellent benefits, London (West), London (Greater)
- Commercials Producer/Director Searchlight Recruitment An attractive salary is available to the successful candidate. , London (Central), London (Greater)
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Email Production Manager - Big Brand Campaigns ADLIB £20000 - £25000 per annum, Bath
- Marketing Project Manager become £35k-£45k, London (Central), London (Greater)
- Five black Pencils awarded at D&AD 2015
- Diageo and BBH end 15-year relationship
- Networking is never easier than in the queue for the toilet
- Campaign Viral Chart: True Detective trailer in number one spot
- Is The Net Set a welcome addition?
- Vizeum on alert as 21st Century Fox review includes £150m European media