Channel 4 hires Hearst's Matt Salmon as head of agency sales
Channel 4 has appointed Matt Salmon, group commercial director at Hearst Magazines UK, as head of agency sales.
Salmon will be responsible for the relationships, output and revenue for half of Channel 4's agencies and clients, and he will lead a 50-strong division across three agency teams.
He will report to Jonathan Allan, sales director of Channel 4 and will work alongside Channel 4's other head of agency sales Damon Lafford, who is currently on gardening leave from BSkyB.
Allan created the two positions of head of agency sales as part of the restructure announced last year. The internal appointments, including Rob Ramsay and Steve Alexander as partnership and trading leads and six agency principals, were confirmed last week.
Salmon became group commercial director at the newly formed Hearst Magazines UK in September 2011, after The National Magazine Company's parent, Hearst, bought Hachette Filipacchi UK as part of the international business of Lagardère for €651m (£559m).
Over the past four months, Salmon has been working on a restructure of the combined sales teams at Hearst and, in the first stage of the process in October, he created nine sales director roles, which have complete ownership of all the brands within their group.
As group commercial director at NatMag from October 2010, Salmon was responsible for advertising strategies across the portfolio and charged with centralising commercial operations across more than 20 magazines.
He was previously group publishing director for magazines Prima, Prima Baby, You & Your Wedding and Cosmopolitan Bride.
There have been major changes at Hearst in the past six months and, in January, Immediate Media, the new home of BBC Magazines, bought its You & Your Wedding and Prima Baby & Pregnancy magazines.
Channel 4 was unavailable for comment.
Follow Maisie McCabe on Twitter @MaisieMcCabe
This article was first published on mediaweek.co.uk
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Digital Marketing Manager - £35k to £43k + Benefits Propel £35000 - £43000 per annum + Benefits, London
- Digital Project Manager - integrated agency Source £33000 - £38000 per annum + benefits, London
- FT to reveal first design overhaul in seven years
- Philips launches campaign for app-controlled lightbulbs
- 5 key trends from Dmexco 2014
- Notonthehighstreet.com launches brand campaign
- Bosch secures sponsorship deal with Channel 4's Sunday Brunch
- Publicis boss Maurice Lévy to step down in 2017 amid board shake-up