Coke Zero introduces 'taste the possibilities' pan-Euro push
Coke Zero has launched a TV and digital pan-European marketing push, which introduces the "taste the possibilities" strapline as part of the brand's "Zero sugar, great Coke taste" brand message.
The campaign targets young men and features a TV ad running across terrestrial and digital channels, with the ad also airing on video on demand services ITV.com, 4oD, Five and Sky Player until March.
Activity is also live on www.cokezone.com, with a PlayStation promotion supporting the campaign.
The ad, created by Ogilvy Brazil, shows a sports car driver break down on a deserted high-way.
As he takes a sip of Coke Zero, a beautiful woman turns up in a car and a tool kit, and as he drinks further another woman appears to help fix the car, demonstrating the message of "Taste the possibilities".
The partnership with PlayStation gives consumers the chance to win five of the new PlayStation Vita consoles before they officially launch, through an online competition.
Zoe Howorth, market activation director for Coca-Cola GB, said: "[The campaign] signals the start of what is sure to be an exciting year for Coke Zero.
"The spot captures the essence of the brand as a beacon of possibilities, showing consumers that even the impossible can become a reality."
Follow Loulla-Mae Eleftheriou-Smith on Twitter @LoullaMae_ES
This article was first published on marketingmagazine.co.uk
- Deputy Creative Director - Integrated/shopper agency The Industry Club London Ltd £75,000, London (Greater)
- Head of Film Blue Skies Marketing Recruitment £50000 - £70000 per annum, London (Greater)
- Senior Marketing Executive B2B Blue Skies Marketing Recruitment £25000 - £30000 per annum, Greater Manchester
- Head of Digital Strategy Ball & Hoolahan £90,000 per annum, London (Central), London (Greater)
- Business Development Manager Pitch Consultants £35000 - £40000 per annum, West Midlands
- Want a tactical ad? Should have gone to Specsavers
- Maxus confirmed as world's fastest growing media agency
- Greenpeace dresses up cats to help save tigers from extinction
- Why 2014 won't be the year of mobile advertising
- ITV's Adam Crozier: 'Work to be done' after losing out to C4 during World Cup
- Palestinian and Israeli bereaved families unite for 'anti-conflict' film