Agency: BETC Euro RSCG
Normoyle is a former director of marketing at Motorola and has been director of marketing at the publicly-funded broadcaster since September 2010, after a spell as its director of audiences.
DFS appointed Krow to handle its £84m advertising account in November last year, after calling a review in August.
DFS was unavailable for comment.
Follow Matthew Chapman at @mattchapmanUK
This article was first published on marketingmagazine.co.uk