Mars UK to enforce 'calorie cap' across chocolate lines
Mars UK is embarking on a major calorie-reduction programme to bring the products in its chocolate range down to 250 calories or less.
While several of its bars already fall within this range, the Mars and Snickers bars, at 260 and 296 calories respectively, will be affected by the initiative.
Two-finger bars such as Bounty and Twix are likely to be defined as a double serving to meet the commitment.
A spokesman for Mars said: "All our products can be enjoyed as part of a healthy lifestyle and balanced diet. Our commitment to making all our chocolate products no more than 250 calories per portion reflects this."
It is unclear whether this will be achieved by reformulation, smaller products or a combination of the two.
Late last year, Health Secretary Andrew Lansley unveiled plans to take five billion calories from the nation's daily diet by 2020.
The Public Health Responsibility Deal, launched a year ago next month, has turned its focus on calorie reduction; it is rumoured that a pledge on this matter is being drawn up.
This article was first published on marketingmagazine.co.uk
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Senior Planner Buyer Dot-Gap £35k, London (Central), London (Greater)
- Strategic & Insights - Retail Design to £70k Network Career Consultants £65000 - £70000 per annum, City of London
- FT to reveal first design overhaul in seven years
- Philips launches campaign for app-controlled lightbulbs
- Sorrell warns of Scotland becoming an 'outlier' and the UK 'diminished' by a Yes vote
- Notonthehighstreet.com launches brand campaign
- Publicis boss Maurice Lévy to step down in 2017 amid board shake-up
- 18 Feet & Rising wins Skoda digital brief