By John Reynolds, marketingmagazine.co.uk, Tuesday, 14 February 2012 08:30AM
The burger, which is being launched this week in the UK, joins other non-fried products on the fast-food chain’s menu. These include the KFC Brazer, a griddled chicken burger and tortilla-style wrap, which was launched in April last year.
The 400-calorie BBQ Rancher comprises a marinated chicken breast fillet with barbecue sauce sandwiched between a ‘deli roll’.
KFC claimed the sauce is derived from founder Harland ‘Colonel’ Sanders’ unpublished ‘food autobiography’ found at a storage facility in the US last year.
TV and outdoor ads by Bartle Bogle Hegarty break this week, with the ad for men adopting a ‘fun-loving’ theme, while the ‘female’ ad plays on etiquette.
This article was first published on marketingmagazine.co.uk
Agency: McCann Erickson