Dentsu hit by 4.2% fall in European net sales
By Daniel Farey-Jones, campaignlive.co.uk, Tuesday, 14 February 2012 12:21PM
Dentsu's European operation made up less than 1% of the Japanese group's net sales for the April-December period last year, after a 4.2% year-on-year fall in net sales.
Net sales (a figure equivalent to billings) in Europe for the final nine months of 2011 totalled 11.1bn yen (£90m).
Worldwide gross profit (equivalent to revenue) rose 2.7% year on year to 234.7bn yen (£1.91bn) and net income surged 52.4% to 13.3bn yen (£108.1m).
Dentsu has historically struggled to diversify beyond its home market, which accounted for 88% of its 1.36trn yen net sales in the same period.
Although the contribution of its overseas divisions has been hampered by a strengthening yen, Dentsu made better progress in America, where net sales increased 28.6% to 60m yen.
For its latest push into Europe, Dentsu hired RKCR/Y&R founder Jim Kelly to lead as regional director in 2009, after rebranding its UK agency CDP as Dentsu London.
Follow Daniel Farey-Jones on Twitter @danfareyjones
This article was first published on campaignlive.co.uk
- Senior copywriter story uk limited Negotiable depending on experience, Edinburgh
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Digital Manager / Director Aspire £35000.00 - £50000.00 per annum, London
- Chief Client Director Aspire £100000 - £150000 per annum, London
- Digital Planning Director Aspire £45000.00 - £60000 per annum, London
- What the end of Page 3 means for advertising
- Notonthehighstreet sponsors London Underground 'baby on board' badge
- Havas partners with Facebook's Atlas for multi-device ad targeting
- Has JCDecaux chosen the wrong time to abandon its trade body?
- Mother backs new integrated agency The Romans
- The Sun cuts topless models on Page 3