IHG partnered with Locog (the London Organising Committee for the Olympic Games) and allocated about 65% of its available rooms across its 35 London hotels for Olympic bookings, as part of its sponsorship deal for the London Games.
Holiday Inn is the official hotel provider for the event.
IHG has now said 85% of hotel rooms allocated for London 2012 are already booked.
The disclosure – likely to be welcomed by Locog – comes as IHG announced yesterday (14 February) that its operating profits had increased 26% for the year to 31 December 2011 to $559m (£355m), with overall revenues increasing 9% to $1,768m (£1.1bn).
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This article was first published on marketingmagazine.co.uk