IHG fills 85% of Locog Olympic-allocated rooms
Intercontinental Hotel Group (IHG), which owns hotel brands Holiday Inn, Intercontinental and Crown Plaza, has filled 85% of its Locog-allocated rooms for the London 2012 Olympics.
IHG partnered with Locog (the London Organising Committee for the Olympic Games) and allocated about 65% of its available rooms across its 35 London hotels for Olympic bookings, as part of its sponsorship deal for the London Games.
Holiday Inn is the official hotel provider for the event.
IHG has now said 85% of hotel rooms allocated for London 2012 are already booked.
The disclosure – likely to be welcomed by Locog – comes as IHG announced yesterday (14 February) that its operating profits had increased 26% for the year to 31 December 2011 to $559m (£355m), with overall revenues increasing 9% to $1,768m (£1.1bn).
Follow Loulla-Mae Eleftheriou-Smith on Twitter @LoullaMae_ES
This article was first published on marketingmagazine.co.uk
- Account Manager AF Selection £25,000 - £30,000, Greater Manchester
- Communications Assistant AF Selection £16,000 - £20,000, Birmingham, West Midlands
- Digital Account Manager - Brand Accounts!! Ultimate Asset £30000 - £35000 per annum + Benefits + Great Agency Culture, City of London
- Brand Manager Ball & Hoolahan £38,000 + Car/Car Allowance, London (Greater), South East England
- Customer Activation Manager Ball & Hoolahan £40,000, London (Central), London (Greater)
- ZenithOptimedia loses £200m O2 business to Havas Media without a pitch
- Doctor Who online game gets kids coding
- Philips launches juicer video campaign with Louis Smith
- Currys PC World launches brand campaign ahead of Christmas
- Argos releases second ad in its latest strategy
- A JWT tribute to its Oxo mum: Lynda Bellingham