Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
Guinness eyes Guinness World Record for St Patrick's Day
By Gemma Charles, marketingmagazine.co.uk, Friday, 17 February 2012 12:15PM
Guinness is aiming to engage hundreds of thousands of consumers around the world by attempting to set a new Guinness World Record (GWR) title for 'The Friendliest Day of the Year' on St Patrick's Day.
Guinness: St Patrick's Day activity
To take part in setting this world record, fans of St Patrick’s Day and Guinness-drinkers will be able to make an online pledge via Facebook or www.guinness.com or join a St Patrick’s Day party to celebrate true Irish friendliness.
In order to successfully set the world record, on this year’s St Patrick’s Day (17 March), GWR adjudicators will be stationed at Guinness events around the globe to count the number of people celebrating this famous day, whilst verifying online pledges to assess whether St Patrick’s Day has achieved the records ‘Most pledges received for a campaign’ and ‘The Largest St Patrick’s Day Celebration’.
If successful, GWR will officially confirm that St Patrick’s Day is ‘The Friendliest Day of the Year’.
The collaboration between Guinness and GWR marks the first time they have worked together since GWR was sold by Guinness owner Diageo in 2001.
This article was first published on marketingmagazine.co.uk
Related articles
- Guinness unveils digital brand experience
- Jagermeister to attempt 'world's coldest gig' in Siberia
- Guinness appoints Cybercom to digital strategy in Western Europe
- Guinness launches St Patrick's Day sheep dog viral
- Sector Insight: Beer
- All Her Majesty's brands: 10 brands the Queen can't live without
- Diageo in £2m Christmas push
Additional Information
Campaign Jobs
- Digital Account Director - Creative Agency - London Sphere Digital 50-70k +bonus +benefits, London, South East
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Brand Consultant Hasson Associates Up to £40k + car allowance, Buckinghamshire
- Brand Strategist - Maternity Cover at Trends, Innovation & Brand Strategy Consultancy Emma & Rachael & You £35 - £40k pro rata, Central London
- Marketing Manager Michael Page Digital GBP35000 - GBP40000 per annum, Reading
Highest rated
Most viewed
Most commented
-
The console is dead: The Socialisation of Gaming
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.
