VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
Initiative online head Schruers leaves for Essence
By Mark Banham, mediaweek.co.uk, Monday, 20 February 2012 02:31PM
Head of online at Initiative David Schruers is leaving the company to take up the position of head of media at digital agency Essence.
Essence: David Schruers joins the digital agency
Schruers has been at the Interpublic-owned agency for almost seven years. It is understood that Anna Watkins, who joined the agency as managing director from Fullsix-owned shop Grand Union, will take on a number of his responsibilities.
Prior to Initiative, Schruers was digital account director at fellow Interpublic agency Universal McCann and before that was at digital agency Media 21.
During his time at Initiative, Schruers has worked for clients including Tesco, Hertz and Burger King. He leaves the agency tomorrow (21 February).
Alex Altman, chief executive of Initiative had previously described Watkins as "digital through and through" and that her hiring would help "influence the direction of the agency".
Follow Mark Banham on Twitter @Banham72
This article was first published on mediaweek.co.uk
Additional Information
Campaign Jobs
- Senior Creative/ Designer - Integrated Digital Marketing Agency Nakama £38,000 - £45,000, Central London
- Dealer Training Development Specialist Stopgap £31000 - £40000 per annum, South West England
- Business Development Manager Adam Recruitment £18000 - £25000 per annum + High Commission, Stoke on Trent
- Dealer Communications Executive Stopgap £31000 - £37500 per annum, South West England
- Senior Account Manager Red Sofa London £35000 - £38000 per annum, City of London
Highest rated
Most viewed
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Jaguar readies global campaign for F-Type launch
- Samsung strikes placement deal with The Wanted
- ITV and Channel 4 insist they will beat declining ad market
Most commented
-
Pinterest takes big step towards working with major brands
Pinterest is getting closer to big brands as it announces three new types of pin that will highlight major US retailers.It marks Pinterest’s first step towards associating images directly with brands and could be the beginning of a change on the social network that sees it become a marketplace as well as a site where people pin ideas of things they like or that inspire them.
