Unilever adopts new global digital strategy for Sure
Unilever is to align its worldwide digital activity for Sure deodorant, as it looks to put online at the heart of its marketing for the brand.
The multinational has appointed digital agency R/GA to handle global campaigns for Sure, known as Degree in the US and Canada, and Rexona in most other markets.
The agency will aim to drive ‘a new model of consumer engagement’ for the brand. Unilever currently produces digital activity for Sure on a country-specific basis.
Previous UK work has included a Sure for Men viral featuring cricketer Andrew ‘Freddie’ Flintoff and his charity, the AF Foundation.
Meanwhile, Unilever has reshuffled senior staff in its home-care and refreshments categories. Sue Allchurch, former brand vice-president for Surf, has moved to the same role at tea brand Lipton.
Allchurch will report directly to Kevin Havelock, executive vice-president for Unilever’s refreshments division. Stuart Edmonds, category vice-presi-dent for household care in Europe, will replace Allchurch.
This article was first published on marketingmagazine.co.uk
- Marketing Campaign Manager Barclay Meade £55000 - £65000 per annum, City of London
- Individual Giving Officer Stopgap £29500 - £30500 per annum, London
- Junior Digital Project Manager | Midlands | 3 month Contract Salt £200 - £250 per day, Coventry
- Campaign Manager Adam Recruitment Negotiable, Basingstoke
- SEO AND CONTENT MANAGER Salt £300 - £350 per day, West London
- ZenithOptimedia loses £200m O2 business to Havas Media without a pitch
- Facebook IQ reveals marketing to millennials is flawed
- Breast Cancer Campaign crowd-sources videos for 'wear it pink' campaign
- Guardian joins forces with Telegraph for media planning tool
- Sir Martin Sorrell labels Omnicom CFO exit 'bizarre'
- OMD lands Liberty Global pan-Euro media