Unilever adopts new global digital strategy for Sure
Unilever is to align its worldwide digital activity for Sure deodorant, as it looks to put online at the heart of its marketing for the brand.
The multinational has appointed digital agency R/GA to handle global campaigns for Sure, known as Degree in the US and Canada, and Rexona in most other markets.
The agency will aim to drive ‘a new model of consumer engagement’ for the brand. Unilever currently produces digital activity for Sure on a country-specific basis.
Previous UK work has included a Sure for Men viral featuring cricketer Andrew ‘Freddie’ Flintoff and his charity, the AF Foundation.
Meanwhile, Unilever has reshuffled senior staff in its home-care and refreshments categories. Sue Allchurch, former brand vice-president for Surf, has moved to the same role at tea brand Lipton.
Allchurch will report directly to Kevin Havelock, executive vice-president for Unilever’s refreshments division. Stuart Edmonds, category vice-presi-dent for household care in Europe, will replace Allchurch.
This article was first published on marketingmagazine.co.uk
- Media Editor Amlin Competitive salary and benefits, London (Central), London (Greater)
- Marketing Communications Executive Amlin Competitive salary and benefits, Brussels
- Integrated Producer Red Sofa London £35000 - £45000 per annum + benefits, London
- Digital Editor Amlin Competitive salary and benefits, London (Central), London (Greater)
- Communications Business Partner Amlin Competitive salary and benefits, London (Central), London (Greater)
- Adam & Eve/DDB wins 2014 IPA Effectiveness Awards Grand Prix
- Enjoyed getting an hour back on Sunday? You'll get years back if you stop smoking, says charity
- Tiffany & Co hires MEC for $100m global media
- Mattessons Fridge Raiders campaign delivers AI robot to YouTube gamer
- Facebook and Airbnb sign up to D&AD New Blood
- HSBC launches Anyone's Game golf campaign