M&S brings discount Outlet offering online
Marks & Spencer is launching its Outlet format online as it attempts to attract internet bargain hunters to the brand.
M&S Outlet offers more than 1,300 clothing products across womenswear, lingerie, menswear and kidswear, and now has 50 stores after launching in November 2000.
The ranges will be available via a microsite hosted at www.marksandspencer.com/outlet and will be regularly refreshed with products from recent M&S collections, with discounts of up to 40% on the original price.
Richard Fox, head of M&S Outlet, said: "The internet is often the first port of call for shoppers in search of a bargain, as it offers a quick and convenient way to compare the deals available.
"We've responded to our customers' increased demand for online access to great value, by extending our popular Outlet offer on our website."
M&S will offer free delivery to customers spending £30 or more on the microsite up until Sunday 4 March, in order to drive growth.
Customers who are signed up to the M&S newsletter will get 10% off their first order on from M&S Outlet online.
Follow Matthew Chapman at @mattchapmanUK
This article was first published on marketingmagazine.co.uk
- Senior copywriter story uk limited Negotiable depending on experience, Edinburgh
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Senior Account Manager | 6 month contract Twist Recruitment £35000 - £43000 per annum, City of London
- Technical Project Manager Aspire £24000 - £26000 per annum + benefits, London
- Senior Account Director | 6 month contract Twist Recruitment £50000.00 - £58000.00 per annum, City of London
- What the end of Page 3 means for advertising
- Havas partners with Facebook's Atlas for multi-device ad targeting
- Daily Mirror publishes its own tits on Page 3
- 'This girl can' tops Campaign Viral Chart
- John Brown Media appoints Rebekah Billingsley to head of digital and content strategy role
- 'You don't have to explain yourself if you are getting the job done,' says Tracy De Groose on work and motherhood