Unilever appoints R/GA to global deodorant brief
By Matthew Chapman, campaignlive.co.uk, Tuesday, 21 February 2012 12:38PM
Unilever has appointed R/GA as its global digital agency of record for Unilever's Rexona deodorant brand (known as Sure in the UK).
The agency will be responsible for the digital strategy across the entire Sure portfolio, which is known as Degree in the US and Canada, and Rexona in other markets.
R/GA will take up a place on the Unilever global digital roster, and will also work with the Impulse brand.
Previously, Unilever produced digital activity for Sure on a country-specific basis.
Mariano Sampietro, Rexona global director, said the brand saw digital "as critical to maintaining the ongoing success of the Rexona brand".
R/GA will deliver digital campaigns and long-term digital platforms for the brand in a move to strengthen the connections between the brands and their consumers.
The agency will work on the brand out of its New York, San Francisco, London, Singapore and São Paulo offices.
Iris London's relationship with Unilever is not affected by R/GA's appointment, according to an Iris spokeswoman.
The integrated agency works on Sure as well as other Unilever brands including Magnum, PG Tips, Marmite and the Unilever brand itself.
Follow Matthew Chapman at @mattchapmanUK
This article was first published on campaignlive.co.uk
- Senior Planner Buyer Dot-Gap £35k, London (Central), London (Greater)
- Assistant Brand Manager Ball & Hoolahan £28,000 per annum, South East England
- Brand & Packaging Manager Ball & Hoolahan £36,000 + c/a, London (Central), London (Greater)
- Brand Manager Ball & Hoolahan £40,000 per annum, South West England
- Category Manager Ball & Hoolahan £50,000 per annum, South East England
- Google's European leader says viewing habits are 'changing dramatically'
- Tesco media review pits Initiative against MediaCom and ZenithOptimedia
- Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook
- Land Rover to move global ad account into Spark44
- Viacom to bring Breaking Bad to Freeview with Spike launch
- 'Advertisers are snake oil salesmen', says Peter Oborne