Unilever appoints R/GA to global deodorant brief
Unilever has appointed R/GA as its global digital agency of record for Unilever's Rexona deodorant brand (known as Sure in the UK).
The agency will be responsible for the digital strategy across the entire Sure portfolio, which is known as Degree in the US and Canada, and Rexona in other markets.
R/GA will take up a place on the Unilever global digital roster, and will also work with the Impulse brand.
Previously, Unilever produced digital activity for Sure on a country-specific basis.
Mariano Sampietro, Rexona global director, said the brand saw digital "as critical to maintaining the ongoing success of the Rexona brand".
R/GA will deliver digital campaigns and long-term digital platforms for the brand in a move to strengthen the connections between the brands and their consumers.
The agency will work on the brand out of its New York, San Francisco, London, Singapore and São Paulo offices.
Iris London's relationship with Unilever is not affected by R/GA's appointment, according to an Iris spokeswoman.
The integrated agency works on Sure as well as other Unilever brands including Magnum, PG Tips, Marmite and the Unilever brand itself.
Follow Matthew Chapman at @mattchapmanUK
This article was first published on campaignlive.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Mid-Senior Print Designer | Contract | London Salt £200 - £300 per day, City of London
- Retail Marketing - Account Executive Barclay Meade £24000 - £27000 per annum + Benefits, City of London
- Marketing Manager Barclay Meade £45000 - £50000 per annum + Benefits, Reading
- Senior Product Manager Barclay Meade negotiable, Oxfordshire
- Google becomes major UK advertiser after boosting spend by 50% in 2013
- Unilever pilots multi-brand advertising with YouTube beauty channel
- MEC boss Courtier hails £600m Vodafone media win as 'life changing'
- Partners Andrews Aldridge restructures creative with hires and promotions
- Sorrell says Publicis / Omnicom's 'merger of equals' is 'impossible'
- Gatwick rolls out 'guess the X-ray' competition