By Nick Batten, mediaweek.co.uk, Monday, 27 February 2012 08:30AM
Total Media, which specialise in launch and growth strategies, will target owners of yachts and superyachts as well as professional sailors around the world.
It is hoped the campaign will generate traffic and enquiries for a berth at one of Camper & Nicholsons' locations in Malta, Turkey, Abu Dhabi, Grenada and Italy.
Sean Purdy, marketing director for Camper & Nicholsons Marina, said: "Digital media lies at the heart of our marketing strategy because it is truly international, easily scalable, and can be effectively measured."
Thomas Laranjo, managing director at Total Media, said that despite current economic pressures, there is evidence of sustained demand for their services in the luxury holiday and travel market.
As luxury consumers continue to indulge, he said, their decision making-journey continues to move online and "we therefore decided to run a grassroots digital campaign but one which will convert into prestigious results for the luxury marina business."
This article was first published on mediaweek.co.uk
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.