Dove, Burberry and Manchester Utd first UK brands to launch Facebook timelines
Dove, Burberry and Manchester United Football Club are among the first UK brands to launch timelines on Facebook, as the company reveals major updates to the site.
The timeline for brands look the same as the one for consumers, launched at last year's f8 conference.
The large format image at the top of the timeline creates a much more branded experience than former brand pages, which has previously been a complaint levelled at Facebook by advertisers.
The pages have become more personalised, allowing users to see their friends activity on brand pages. It has also rolled out tools for brands to help with page admin and logging activity.
Dove has "curated" the brand's history on its timeline, reaching back to 1957. It also has posted highlights from its famed 'Campaign for Real Beauty'.
Burberry, which launched its Facebook page in 2009 and was one of the first brands to launch a Google+ page, is also is using the timeline to nod to its heritage. It also includes the YouTube livestreams from its shows from 2006.
Likewise, Manchester United's page enables fans to browse through its 134-year history. It has added 300 pieces of new content for its 22.7 million Facebook fans.
In the US Coca-Cola has become one of the first brands to launch a timeline, reaching back to 1886 when it was founded.
It has also posted its ads over the years on its timeline, including a video of its recent Olympics campaign, featuring Mark Ronson.
Facebook is poised to demonstrate the changes to brand pages this afternoon at its inaugural Marketers World Conference and more updates are to follow on Brand Republic, which has also just rolled out its Facebook Timeline.
Facebook has worked with around 40 brands to launch pages, but the tool is available to any brand to use.
The revamped pages follow shortly after Twitter launched its enhanced pages for brands.
This article was first published on marketingmagazine.co.uk
- Burberry boosts digital approach with interactive campaign
- Dove seeks 'brand love' with strategic shift to Facebook
- Dove wins at inaugural Body Confidence awards
- Industry verdict: Facebook's new ad platform explained and reviewed
- Facebook rolls out mobile ads and premium formats
- Think BR: The end of innovation? How Facebook will fare post IPO
- Facebook's UK commercial leader Haines to be among new millionaires
- Facebook reports a 69% lift in ad revenue to £2bn in 2011
- Industry View: After the IPO, what next for Facebook?
- Digital Strategist The Little Black Book Agency £40000 - £50000 per annum, Manchester
- Senior Account Director Source £55000 - £60000 per annum, London
- Account Director - Senior Account Director Source £55000 - £60000 per annum, London
- Project Manager Source £45000 - £55000 per annum, London
- Shopper Marketing and Sales Promotion Account Handlers Source £30000 - £45000 per annum, London
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Jaguar readies global campaign for F-Type launch
- Samsung strikes placement deal with The Wanted
- ITV and Channel 4 insist they will beat declining ad market
Pinterest takes big step towards working with major brands
It marks Pinterest’s first step towards associating images directly with brands and could be the beginning of a change on the social network that sees it become a marketplace as well as a site where people pin ideas of things they like or that inspire them.