Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
By Katherine Levy, campaignlive.co.uk, Thursday, 01 March 2012 11:15AM
Wenn: takes on joint head of investment role following Collins' promotion
The appointments follow the recent elevation of Claudine Collins, the previous investment chief, to managing director.
Hall, formerly the head of TV, and Wenn, previously the managing partner of MediaCom Beyond Advertising, will report to Karen Blackett, the MediaCom chief executive. A new head of TV will be announced shortly.
The creation of joint heads of investment revisits a previous structure at MediaCom, which saw Collins work alongside Steve Bignell. Bignell was subsequently promoted to chief operating officer before leaving the agency to join ITV.
Hall will be responsible for trading and negotiation, while Wenn will head operations for the investment team.
Part of Wenn's role will be to restructure the 110-strong team to "take it into the next era of trading", according to Blackett.
She added: "Obviously, Claudine is a tough act to follow, but I genuinely feel that, in Phil and Kirsti, we have a fantastic leadership team for our investment operations."
Hall started his career in 1995 at the ITV sales house TSMS, and also worked at OMD as a TV buyer before joining MediaCom in 2000.
Wenn was a founding partner of the digital agency Outrider before becoming the head of interactive at BT. She joined MediaCom in 2005 as a director at MediaCom Beyond Advertising.
This article was first published on campaignlive.co.uk
According to a recent global survey by eMarketer, 2012 saw B2C ecommerce sales in the Asia-Pacific region grow more than 33% to $332.46 billion.
The same report predicts that this year, the region will see another sharp hike with sales increasing by more than 30% to over $433 billion—accounting for over one-third of all global B2C ecommerce sales. This will put the Asia-Pacific in pole position in global B2C ecommerce sales, for the first time, surpassing even North America.