Aegis to buy Chinese digital agency eLink
By Sarah Shearman, campaignlive.co.uk, Monday, 05 March 2012 10:54AM
Aegis has agreed to acquire Chinese digital agency Beijing eLink Advertising for an undisclosed sum to expand its digital network Isobar in the region.
Aegis: group acquires Chinese digital agency Beijing eLink Advertising
The Beijing-based agency was founded in 2007 and specialises in online media buying, online PR, communcations strategy and website design.
Its clients include China Mobile Communications Corporation and the Industrial and Commercial Bank of China.
According to Aegis, eLink's gross assets at the end of last year were £3m. The transaction is subject to regulatory approval and expected to close in the second quarter.
The move is part of Aegis’s wider strategy to raise its digital profile and capabilities in faster growing regions, such as China.
In January this year, it acquired a minority stake in Singaporean digital agency The Upper Story and last month it agreed to acquire US digital agency Roundarch.
Last year, Aegis made more than 10 acquisitions, including MediaVest Manchester, Lithuanian media agency, Creative Media Services UAB, and Canadian social media moderation company, ICUC Moderation Services.
Follow Sarah Shearman on Twitter @Shearmans
This article was first published on campaignlive.co.uk
Additional Information
Campaign Jobs
- Digital Strategist The Little Black Book Agency £40000 - £50000 per annum, Manchester
- Senior Account Director Source £55000 - £60000 per annum, London
- Account Director - Senior Account Director Source £55000 - £60000 per annum, London
- Project Manager Source £45000 - £55000 per annum, London
- Shopper Marketing and Sales Promotion Account Handlers Source £30000 - £45000 per annum, London
Most viewed
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Jaguar readies global campaign for F-Type launch
- Samsung strikes placement deal with The Wanted
- ITV and Channel 4 insist they will beat declining ad market
Most commented
-
Pinterest takes big step towards working with major brands
Pinterest is getting closer to big brands as it announces three new types of pin that will highlight major US retailers.It marks Pinterest’s first step towards associating images directly with brands and could be the beginning of a change on the social network that sees it become a marketplace as well as a site where people pin ideas of things they like or that inspire them.
