The 20-second TV spot by Draftfcb and production company Neteye in Germany features different men crying out in pain from the irritation of shaving.
Using a spilt screen, the noise from each man featured is created into a musical chorus. The ends with a voiceover stating "silence the irritation with Nivea For Men Sensitive".
The executive creative director on the ad was Mark Fides, who worked with creative director Alistair Ross. The media agency was Carat.
The TV ad will also be shown in cinemas and supported by digital media.
The ad builds on the Nivea's €1bn campaign launched last year to promote 100 years as a skincare brand.
This article was first published on campaignlive.co.uk