GiffGaff hires former Procter & Gamble marketer Jenkins
By Sarah Shearman and Maisie McCabe, marketingmagazine.co.uk, Tuesday, 06 March 2012 08:30AM
Giffgaff, O2's community-led mobile operator, has hired Emma Jenkins, former top digital marketer at Procter & Gamble, as chief marketing officer.
Jenkins had been working as a consultant at Brand Learning for the past two years and founded My Pet is Here, an online pet community business. She worked at P&G for 12 years, most recently as associate director of new marketing models and ecommerce, leaving in May last year.
At GiffGaff, Jenkins replaces Cristel Lee Leed, who left last summer to join Sydney-based consumer rights com-pany Choice as director of marketing and membership.
Jenkins has already started in the role and is understood to report to chief executive Mike Fairman.
GiffGaff, which launched at the end of 2009, aims to maintain a more nimble, ‘start-up’ approach to marketing than other mobile networks, consulting its members on how they would like the business to be run.
This article was first published on marketingmagazine.co.uk
- Artworker Fashion & Retail Personnel Consultancy £23000 - £25000 per annum + Outstanding Benefits!, London
- SENIOR ACCOUNT MANAGER - Integrated Shoreditch Agency - Financial Services - £30-38k Judi Patton £30k-38k, Shoreditch, London
- Head of Inbound (SEO and Content) dmpeople Between £60,000 and £80,000 plus bonus and benefits, London
- Regional Shopper & Market Insights Manager Ball & Hoolahan £55,000 per annum, Asia
- International Trade Planning Manager Ball & Hoolahan £42,000 per annum, London
- Campaign Viral Chart: Amazon's drones topple van Damme
- Shazam reveals most tagged ads of 2013
- Ogilvy poaches McDonald's creative director for Unilever role
- VCCP, MediaCom, Lida and SapientNitro among Campaign's Agencies of 2013
- More evidence of strong TV spend in second half of 2013
- New year's resolution: learn to code in 2014