Agency: St Luke's
By Matthew Chapman, campaignlive.co.uk, Tuesday, 06 March 2012 09:10AM
The ad by Abbott Mead Vickers BBDO pokes fun at men, who they believe are notoriously bad at organising themselves for a night out.
In the full-length video, seven men are herded past obstacles by a sheep dog.
The dog navigates the group past potential obstructions such as a sofa and television, an Indian restaurant and girls on a dance floor, until they reach their final destination – a pub that serves Guinness.
The 30-second trailer directs people to the full-length film on YouTube.
The brand is also attempting to set a Guinness World Record for 'The Friendliest Day of the Year' by encouraging as many people as possible to join a party to celebrate "true Irish friendliness".
The event is being promoted on the Guinness Facebook page.
Follow Matthew Chapman at @mattchapmanUK
This article was first published on campaignlive.co.uk