Agency: JWT, New York
campaignlive.co.uk, Thursday, 08 March 2012 12:11PM
Winners picked up their gold awards from DJ and presenter Edith Bowen who hosted the event. Entertainment after the ceremony came from singer Paloma Faith who had a tough job on her hands trying to keep the attention of the excited creatives.
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This article was first published on campaignlive.co.uk
In the week that it was shown that users only visited the planet Google+ for less than 7 minutes a month it’s interesting to look at how a contemporary rock artist brand goes about using social media in their marketing and the different levels of interest on different platforms.