Vevo relaunches with social playlists
Vevo, the online video website, has revamped its service, adding a larger player, additional news and information about artists and playlists, devised from your Facebook "likes" and iTunes library.
The larger player is designed to make watching music videos on Vevo more of an experience. The videos will now play continuously, rather than waiting for users to click on them.
The new Vevo will use information from Facebook "likes" and iTunes libraries to suggest songs to users on a tailored playlist, and users will be able to view their friends' playlists.
When videos are playing, users can employ the right-hand menu to scroll through other videos by the artist concerned, as well as read a biography of the artist, the track's lyrics, related news and comments, and tweets about the song.
Michael Cerda, senior vice-president of product, Vevo, said on the Vevo blog: "The new Vevo isn't done, it's only the beginning. In fact, the best product experiences are never done.
"They live, breathe and get better over time. I'm looking forward to your feedback along the way."
The new Vevo is available online at Vevo.com and on YouTube, on iPhone, iPad and Android devices in the UK. Versions for WP7 and the RIM Playbook are expected in the coming months.
Follow Maisie McCabe on Twitter @MaisieMcCabe
This article was first published on mediaweek.co.uk
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Outdoor Sales Manager SYLEX Recruitment 35000, London
- PR Senior Account Executive fishtank £19000 - £22000 per annum, Bristol
- Channel 4 to drop 4oD for digital service All 4
- Guardian launches three-tier membership scheme
- FT to reveal first design overhaul in seven years
- David Hasselhoff to join Sorrell, Naughton and Shing at IAB Engage 2014
- Sky boosts Sky AdSmart's targeting capabilities for advertisers
- Youth are deserting TV, says Claire Enders