NEWSPAPER ABCs: Auditor confirms impact of News International's first Sunday Sun
The impact News International's first edition of The Sun had on the Sunday newspaper market has been officially confirmed for the first time today, in ABC figures for February.
The Sunday Sun sold 3,213,613 copies on its debut, with a cover price of 50p. Its impact on its tabloid rivals, which also ran with a 50p cover price, was immediate.
The Sunday Mirror was down 9.06% month on month to 1,594,293, The People dropped 9.02% to 701,246, and the Daily Star Sunday, fell 7.09% to 599,078.
Elsewhere, The Mail on Sunday was down 2.01% month on month to 1,882,469 and the Sunday Express was down 6.60% to 567,800.
Today’s figure for The Sun is in line with Rupert Murdoch's own estimation of 3.26 million announced in a tweet just one day after the launch issue.
Follow Arif Durrani on Twitter @DurraniMix
This article was first published on mediaweek.co.uk
- Social Media Manager/Director Pitch Consultants £Highly competitive + benefits, Leicestershire
- Senior Online Trading/Commercial Manager Pitch Consultants £Highly competitive + benefits, Leicestershire
- Video Sales Account Manager Salt £35 - £45 per annum + Com, City of London
- Senior Planner Buyer Dot-Gap £35k, London (Central), London (Greater)
- Assistant Brand Manager Ball & Hoolahan £28,000 per annum, South East England
- Google's European leader says viewing habits are 'changing dramatically'
- Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook
- Tesco media review pits Initiative against MediaCom and ZenithOptimedia
- Land Rover to move global ad account into Spark44
- Viacom to bring Breaking Bad to Freeview with Spike launch
- 'Advertisers are snake oil salesmen', says Peter Oborne