NEWSPAPER ABCs: Auditor confirms impact of News International's first Sunday Sun
The impact News International's first edition of The Sun had on the Sunday newspaper market has been officially confirmed for the first time today, in ABC figures for February.
The Sunday Sun sold 3,213,613 copies on its debut, with a cover price of 50p. Its impact on its tabloid rivals, which also ran with a 50p cover price, was immediate.
The Sunday Mirror was down 9.06% month on month to 1,594,293, The People dropped 9.02% to 701,246, and the Daily Star Sunday, fell 7.09% to 599,078.
Elsewhere, The Mail on Sunday was down 2.01% month on month to 1,882,469 and the Sunday Express was down 6.60% to 567,800.
Today’s figure for The Sun is in line with Rupert Murdoch's own estimation of 3.26 million announced in a tweet just one day after the launch issue.
Follow Arif Durrani on Twitter @DurraniMix
This article was first published on mediaweek.co.uk
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- User Experience Designer and Researcher Required | 3 Month Cont Salt £300 - £450 per day, City of London
- Digital Lead | Contract | London | Salt £400 - £1000 per day, City of London
- Comms Manager - Leading Alcohol Brand at Top Media Agency Ultimate Asset £35000 per annum + great benefits package, London
- Senior Account Manager - Branding Consultancy and Design Agency - London Spectrum £30,000 - £40,000, London (Central), London (Greater)
- Tesco moves £90m media account to MediaCom
- Viacom pulls plug on C5 sales: more than 90 jobs to go
- Battersea's digital dog 'follows' shoppers in outdoor campaign
- Lego launches Facebook campaign that asks kids to create a kronkiwongi
- Pedigree launches global 'feed the good' campaign with BBDO
- Twitter hunts for UK agencies