Manning Gottlieb OMD wins Tanfield Food Company account
By Nick Batten, campaignlive.co.uk, Wednesday, 14 March 2012 11:00AM
Tanfield Food Company, owner of the Look What We Found (LWWF) range of convenience meals, has appointed Manning Gottlieb OMD to handle its UK media planning and buying account, estimated to be worth £1.5m.
LWWF worked with Manning Gottlieb OMD to launch its first ever national TV campaign, which went live last week.
The 'Small Farmers, Big Taste' campaign, developed by the East Agency, features small model farmers preparing the brand's ready meals, which Tanfield Food Company claim are made with 100% natural ingredients sourced from small regional British livestock farmers.
The win comes six months after Manning Gottlieb OMD was appointed to handle Waitrose's social media account in September 2011.
Geoff Allison, chief executive officer of Tanfield Food Company, said the activity will run for four weeks. He described it as "final piece in the jigsaw" in the campaign to get the as yet largely undiscovered brand known to the public.
This article was first published on campaignlive.co.uk
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Senior Publicity Manager Stopgap £47000 per annum + 12 month FTC, London
- Account Manager and Senior Account Manager air recruitment £32k - £38k dependent on your experience plus benefits, London (Central), London (Greater)
- Philips launches campaign for app-controlled lightbulbs
- Sorrell warns of Scotland becoming an 'outlier' and the UK 'diminished' by a Yes vote
- Publicis boss Maurice Lévy to step down in 2017 amid board shake-up
- Sometimes collaboration, not innovation, can be the key to winning campaigns
- Virgin Trains spends £8 million on advertising to refocus on its brand
- WPP challenges Govt review