School Reports 2012: A-Z of agencies

By Claire Beale, editor, Campaign, campaignlive.co.uk, Monday, 02 April 2012 12:00AM

The A-Z guide to Campaign's full 'School Reports' league tables and analysis for 2012, including an introduction from editor Claire Beale as well as individual reports for each agency featured and full league tables for creative, media and regional agencies.

School Reports 2012: A-Z of agencies

An introduction from Campaign editor, Claire Beale

Raking back over 2011 for this report has been a disheartening task.

Not because 2011 was a dire year for the ad industry. Fewer agencies were forced into redundancies or further salary curbs - most of the difficult decisions having been taken a year or two before - and, if anything, client confidence seemed to have stabilised. But 2011 was, for many advertising and media agencies, a frustratingly inert year.

The determination with which agencies went about reshaping their businesses when recession hit gave way to a stultifying game of "wait and see" amid conflicting predictions on the economic outlook. So, for many companies, regeneration was iced - despite increasingly positive results from holding companies - and it was at best a quiet year.

It's not easy, then, to extrapolate from the past 12 months how individual agencies will proceed as the financial gloom lightens. Only once it's properly over will we be able to determine how wisely agencies have used the economic crisis.

Our knowledge and understanding of agencies' performance - their work, their management strengths, their new-business records, their innovation and their culture - are as acute as ever. But amid a degree of opacity and uncertainty, it's tempting to put too great an emphasis on the tangible fact of media billings. Yet billings offer a less reliable barometer as the years go by, perhaps even more so in a recession, when happy clients are forced to cut spend in a manner that bears no relation to their confidence in their agency partners. So approach the figures with a degree of caution.

Moreover, as Bob Willott writes in his introductory feature, the best and smartest agencies have spent the past few difficult years broadening their services into new areas that don't trouble the billings needle. As client activity begins to really pick up in 2012, it's this broadening and deepening that will really give the businesses in these pages wings. And, hopefully, when we're here again this time next year, there will be more visible evidence to illustrate agencies' new capabilities and prove definitively that the re-gearing forced by the recession has created solid new foundations for future growth.

Claire Beale, editor, Campaign

School Reports 2011: A-Z agency list
A  
  Abbott Mead Vickers BBDO 
  Adam & Eve 
  Agency Republic 
  AKQA 
  Albion 
  Archibald Ingall Stretton 
  Arena Media 
B  
  Bartle Bogle Hegarty 
  Beattie McGuinness Bungay 
  Beta 
  BETC London 
  Brothers and Sisters 
C  
  Carat 
  CHI & Partners 
  CMW 
  Crispin Porter & Bogusky London 
D  
  Dare 
  DDB UK 
  Dentsu London 
  DLKW Lowe 
  DraftFCB 
E  
  EHS 4D Group
  Elvis 
  Euro RSCG London 
F
  Fallon 
G  
  G2 Joshua 
  Glue Isobar 
  Grey London 
H  
  HMDG 
  Hypernaked 
I  
  Initiative 
  Iris 
  Isobel 
J  
  JWT 
K  
  Karmarama 
  Kitcatt Nohr Digitas 
  Krow Communications 
L  
  LBi 
  Leagas Delaney 
  Lean Mean Fighting Machine 
  Leith 
  Leo Burnett 
  Lida 
M  
  M&C Saatchi 
  Maxus 
  MBA 
  McCann Erickson 
  MEC UK 
  MediaCom 
  Mindshare 
  Mother London 
  MPG Media Contacts 
N  
  Now 
O  
  Ogilvy & Mather Advertising 
  OgilvyOne 
  OMD Group 
P  
  Partners Andrews Aldridge 
  PHD Group 
  Poke 
  Profero 
  Proximity London 
  Publicis Chemistry 
  Publicis London 
R  
  Rainey Kelly Campbell Roalfe/Y&R 
  Rapier 
  Rapp 
  R/GA London 
S  
  Saatchi & Saatchi 
  SapientNitro 
  SFW 
  Starcom MediaVest Group 
T  
  TBWA\London 
  The7stars 
  The Brooklyn Brothers 
  The Red Brick Road/Ruby 
  TMW 
U  
  UM London 
V  
  VCCP 
  Vizeum 
W  
  Walker Media 
  WCRS
  Wieden & Kennedy 
  Work Club 
  Wunderman 
Z  
  ZenithOptimedia UK 
Numeric  
  101
  18 Feet & Rising

This article was first published on campaignlive.co.uk

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