NSPCC names Mike Parker as marketing chief
Children's charity the NSPCC has hired ex-Channel 4 sales strategist Mike Parker as interim fundraising director to lead its consumer-facing marketing activity.
Parker, who takes up his role this week, replaces Paul Amadi, who left to become director of funding at Diabetes UK. While Amadi was at the NSPCC, the charity led a series of marketing drives focusing on its ChildLine helpline service.
The appointment comes as the NSPCC gears up for an adult-focused campaign, encouraging people concerned about the safety or welfare of children to contact the charity.
Parker left C4 last year after a 20-year tenure there. He became the broadcaster’s head of strategic sales and commercial marketing in 2000.
The NSPCC spends about £4m a year on advertising. It recently moved away from campaigns based on ‘shock tactics’ to encourage consumers to engage with the brand.
This article was first published on marketingmagazine.co.uk
- Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
- Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
- Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
- Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
- Senior Digital Designer Creative Recruitment £50000 per annum, Berkshire
- Macmillan defends hijacking ice bucket challenge
- Comparethemarket.com first UK brand to run Facebook Premium Video ads
- Game Of Thrones actress stars in online Karen Millen campaign
- Twitter launches learning hub for agencies
- Guinness Africa launches 'made of black' campaign with Kanye West ad
- Uncle Ben's launches YouTube cooking show