NSPCC names Mike Parker as marketing chief
Children's charity the NSPCC has hired ex-Channel 4 sales strategist Mike Parker as interim fundraising director to lead its consumer-facing marketing activity.
Parker, who takes up his role this week, replaces Paul Amadi, who left to become director of funding at Diabetes UK. While Amadi was at the NSPCC, the charity led a series of marketing drives focusing on its ChildLine helpline service.
The appointment comes as the NSPCC gears up for an adult-focused campaign, encouraging people concerned about the safety or welfare of children to contact the charity.
Parker left C4 last year after a 20-year tenure there. He became the broadcaster’s head of strategic sales and commercial marketing in 2000.
The NSPCC spends about £4m a year on advertising. It recently moved away from campaigns based on ‘shock tactics’ to encourage consumers to engage with the brand.
This article was first published on marketingmagazine.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Account Director fishtank £40000 - £45000 per annum + benefits, Somerset
- Digital Media Senior Executive - Mobile - Leading Agency Ultimate Asset £23000 - £28000 per annum + Amazing Benefits, London
- SENIOR DIGITAL PLANNER - INTEGRATED AGENCY Live Recruitment £50000 - £70000 per annum, City of London
- Digital Marketing Manager - Ardington Ltd Ball & Hoolahan £Competitive Salary Package, South East
- Sorrell says Publicis / Omnicom's 'merger of equals' is 'impossible'
- IAB: ad is 'viewable' if half of it is seen for one second
- Powerade launches global World Cup campaign
- We Are Pi wins Wrangler's European creative account
- Evian baby Spider-Man 'rescues' fans with Twitter answers
- YouTube reveals user habits to appeal to 'older' marketers