Quorn campaign promotes new ready meal formats
By John Reynolds, marketingmagazine.co.uk, Tuesday, 20 March 2012 08:30AM
Quorn is to move the focus of its marketing activity to a new food packaging format, which the meat-free food brand claims will improve the shelf-life and the quality of its ready meals.
The brand will roll out a campaign in the summer to promote the benefits of MicVac packs for its ready meal range, which hits shelves in May. MicVac packaging vacuum seals the microwavable meals, removing the need for preservatives.
Chilli and sweet and sour variants have been added to the range. Existing products, such as its meat-free tikka masala, will also be packed in MicVac. A fresh pack design and in-store marketing will support the shift.
Quorn is also preparing a TV ad campaign to push its core sausage and burger range over the summer. The ads will run until September.
Quorn and sister brand Cauldron were bought for £205m by private equity firm Exponent from Premier Foods last year.
This article was first published on marketingmagazine.co.uk
- Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
- Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
- Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
- Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
- Project Manager - fab design, digital + events agency, EC1, £35 Gabriele Skelton £35000 per annum, London
- Macmillan defends hijacking ice bucket challenge
- Comparethemarket.com first UK brand to run Facebook Premium Video ads
- Game Of Thrones actress stars in online Karen Millen campaign
- Twitter launches learning hub for agencies
- Guinness Africa launches 'made of black' campaign with Kanye West ad
- Uncle Ben's launches YouTube cooking show