Zeebox to introduce voting payments feature

By Sarah Shearman, mediaweek.co.uk, Wednesday, 21 March 2012 10:38AM

Zeebox, the social TV app, is to enable its users to purchase and cast real-time votes in TV shows, in a bid to provide additional revenue streams for broadcasters.

Zeebox: to enable users to buy and cast real-time votes on reality TV shows

Zeebox: to enable users to buy and cast real-time votes on reality TV shows

It has struck a partnership with Mobile Interactive Group (MIG) to integrate its social payments voting platform Engage into the Zeebox app, which currently enables TV viewers to interact and chat via Facebook and Twitter, access TV programme information, and buy what they see on screen.

Users will be able to make payments using the technology to cast votes on reality TV shows. No deals have yet been struck with any broadcasters to use the voting system .

The technology behind the voting platform is similar to that used by MIG to create a Facebook voting app, which was used last year by Channel 5's 'Big Brother'.

Zeebox launched in the UK last year. In January this year, Sky signed a deal reportedly worth $15m (£9.8m) that included the pay-TV company taking a 10% stake in Zeebox, taking on ad sales via Sky Media, and giving Sky the rights to incorporate Zeebox's IP into its own apps.

Follow Sarah Shearman on Twitter @Shearmans

This article was first published on mediaweek.co.uk


You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs