The Christmas spot won golds for Best 60 to 90 Second TV Commercial, Best 60 to 90 Second Cinema Commercial and in the retail and corporate categories.
Other films to be recognised include McCann Manchester’s activity for Aldi, which won Best 20 Second TV Commercial for its "tea" spot and Best UK TV Series for the overall campaign.
Saatchi & Saatchi’s work for Wall’s sausages six golds inlcuding Best 30 Second Commercial and a gold in the food category.
The Chairman’s Award was presented to DDB UK’s Jeremy Craigen, Bartle Bogle Hegarty scooped Agency of the Year and Rattling Stick was named Production Company of the Year.
This article was first published on campaignlive.co.uk
The annual advertising hajj that is the Cannes Lions has kicked off in a steamy haze of rosé, Brazilians and flashy boats. Twelve thousand delegates are desperately seeking out free drinks in between trying to squeeze into packed talks by a mix of celebs, industry legends, wannabes and hasbeens.