Colin Jackson talks to Marketing about Cadbury's Olympic campaign

By John Reynolds, marketingmagazine.co.uk, Friday, 23 March 2012 09:50AM

As Cadbury launches its Olympic-themed Spots v Stripes campaign at London's St Pancras this week, Marketing talks to brand ambassador and former Olympic silver medalist Colin Jackson.

As part of the Cadbury initiative, the public are invited to try their luck at winning VIP tickets for this year's Olympics by playing the 'Are You The One?' game. Jackson talks about the game ahead of London 2012.

To win tickets, members of the public had to stop a digital clock – which they could not see – at the time of 20.12 seconds.

If they hit the buzzer at exactly 20.12 seconds, they would win VIP tickets to the 2012 Olympics, including free travel and accommodation.

The 'Are You The One?' game has already visited a number of major cities including Birmingham, Glasgow and Manchester. There have been 11 winners so far.

Follow John Reynolds on Twitter @johnreynolds10


 

 

 


This article was first published on marketingmagazine.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs