BMB wins Bill & Melinda Gates Foundation brief

By Anne Cassidy, campaignlive.co.uk, Thursday, 22 March 2012 11:05AM

The Bill & Melinda Gates Foundation has hired Beattie McGuinness Bungay to work on global communications projects.

Gates: humanitarian work

Gates: humanitarian work

BMB, which won the business after a pitch, will work on strategy and execute new campaigns for the foundation.

Social media is likely to be a key element in the foundation's future communications.

In June last year, the Bill & Melinda Gates Foundation's communications chief, Jeremy Hillman, said that social media would be playing a large part in the operation.

The foundation was launched by the Microsoft chairman, Bill Gates, and his wife, Melinda, in an attempt to improve healthcare and reduce poverty globally, while also expanding educational opportunities and access to IT in the US.

BMB is on the Microsoft roster after being appointed to promote the latest version of the Internet Explorer browser last year.

The process that led to its Bill & Melinda Gates Foundation appointment was conducted separately.

A spokeswoman for the Bill & Melinda Gates Foundation said: "We are happy to confirm that BMB is working with us on a project."

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs