VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
BMB wins Bill & Melinda Gates Foundation brief
By Anne Cassidy, campaignlive.co.uk, Thursday, 22 March 2012 11:05AM
The Bill & Melinda Gates Foundation has hired Beattie McGuinness Bungay to work on global communications projects.
Gates: humanitarian work
BMB, which won the business after a pitch, will work on strategy and execute new campaigns for the foundation.
Social media is likely to be a key element in the foundation's future communications.
In June last year, the Bill & Melinda Gates Foundation's communications chief, Jeremy Hillman, said that social media would be playing a large part in the operation.
The foundation was launched by the Microsoft chairman, Bill Gates, and his wife, Melinda, in an attempt to improve healthcare and reduce poverty globally, while also expanding educational opportunities and access to IT in the US.
BMB is on the Microsoft roster after being appointed to promote the latest version of the Internet Explorer browser last year.
The process that led to its Bill & Melinda Gates Foundation appointment was conducted separately.
A spokeswoman for the Bill & Melinda Gates Foundation said: "We are happy to confirm that BMB is working with us on a project."
This article was first published on campaignlive.co.uk
Related articles
Additional Information
Campaign Jobs
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Senior PPC Account Manager (In-house) Step Ahead Recruitment £30-£40K, Staines, Middlesex
- Marketing Communications Assistant Michael Page Digital GBP11 per hour, St.Albans
- Senior Account Manager Michael Page Digital GBP30000 - GBP35000 per annum, Guildford
- Market Development Manager Michael Page Digital GBP40000 - GBP45000 per annum, Oxford
Highest rated
Most viewed
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- ITV and Channel 4 insist they will beat declining ad market
- Heinz brings back invisible bottle of tomato ketchup
- EE adds Dare to agency roster to develop digital
Most commented
-
Twitter gives brands lead generation with new cards
Twitter has announced an addition to its Twitter Cards today to allow marketers to generate leads and drive purchases and all within the space of a tweet.It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.
