BMB wins Bill & Melinda Gates Foundation brief
By Anne Cassidy, campaignlive.co.uk, Thursday, 22 March 2012 11:05AM
The Bill & Melinda Gates Foundation has hired Beattie McGuinness Bungay to work on global communications projects.
BMB, which won the business after a pitch, will work on strategy and execute new campaigns for the foundation.
Social media is likely to be a key element in the foundation's future communications.
In June last year, the Bill & Melinda Gates Foundation's communications chief, Jeremy Hillman, said that social media would be playing a large part in the operation.
The foundation was launched by the Microsoft chairman, Bill Gates, and his wife, Melinda, in an attempt to improve healthcare and reduce poverty globally, while also expanding educational opportunities and access to IT in the US.
BMB is on the Microsoft roster after being appointed to promote the latest version of the Internet Explorer browser last year.
The process that led to its Bill & Melinda Gates Foundation appointment was conducted separately.
A spokeswoman for the Bill & Melinda Gates Foundation said: "We are happy to confirm that BMB is working with us on a project."
This article was first published on campaignlive.co.uk
- Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
- Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
- Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
- Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
- Senior Account Manager Source £35000 - £38000 per annum, London
- Martin Sorrell earns 780 times more than average WPP employee
- 3 top tips on how to save an epic social media fail
- Lake Capital rejects demands of Engine's rebel shareholders
- Head lice-killing mousse launches in the UK with cartoon campaign
- Facebook's 'Buy' button: a leap too far?
- Beiersdorf postpones review after MAA criticisms of procedure