campaignlive.co.uk, Thursday, 22 March 2012 12:13PM
Comedian Adam Buxton who hosted the Awards did a great job cheering on the room with his own take on the world of advertising. Attendees included Sir John Hegarty who looked on as Jeremy Craigen collected the Chairman Award 2012 and John Lewis won the commerical of the year for 'The Long Wait' Campaign. BBH won agency of the year.
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This article was first published on campaignlive.co.uk
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.