MEC retains $100m Activision international account

By Maisie McCabe,, Friday, 23 March 2012 09:07AM

Activision, the gaming company behind the 'Call of Duty' franchise, has reappointed MEC as its media agency in all markets outside North America, including the UK.

Call of Duty Modern Warfare 3: published by Activision

Call of Duty Modern Warfare 3: published by Activision

It is understood that following a closed review of its planning and buying requirements, Omnicom's OMD has retained the Activision business in North America, while WPP-owned MEC has retained the business in all other markets.

The global value of the account is understood to be in the region of $200m (£128m), with markets outside North America accounting for half the spend.

MEC previously held the Activision media planning and buying account globally, but the North American business moved to OMD in June without a pitch, after MEC and Activision ended their relationship by mutual consent.

Following the move, it is understood that in late 2011, Activision started a closed review of its global media planning and buying requirements. It is believed that this review is now complete and no further changes have been made.

Representatives of Activision and OMD had not responded to requests for comment by the time of publication. A spokeswoman for MEC declined to comment.

Follow Maisie McCabe on Twitter @MaisieMcCabe

This article was first published on


You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs