HSBC signs four-year Cutty Sark sponsorship
HSBC has signed a four-year sponsorship of the recently restored Victorian merchant ship Cutty Sark, to highlight its own global trading heritage.
The sponsorship is timed to coincide with the re-opening of the Cutty Sark to the public on 26 April, after a six-year restoration project, prolonged by a fire in 2007.
HSBC wants to draw attention to the international trade roots it has developed since it was founded in 1865, five years before the ship made its maiden voyage to China.
The bank produced the first banknotes in Thailand and Persia, and financed major transport projects, including the first railways in China, and the Channel Tunnel.
Douglas Flint, HSBC group chairman, said: "The Cutty Sark is rightly known as the fastest and greatest of the old tea clippers. Today it is an emblem of Britain's heritage as a pioneer of global trade.
"Although times have changed, we still see trade as the biggest driver of economic and business growth. So while the Cutty Sark is an emblem of past glories, it is also a reminder of the opportunities and excitement that global trade represents."
Follow Matthew Chapman at @mattchapmanUK
This article was first published on marketingmagazine.co.uk
- Digital Account Manager Tarsh Lazare Marketing Recruitment £29,000 - £37,000 + Benefits , London (Central), London (Greater)
- Research Director Tarsh Lazare Marketing Recruitment £50,000- £59,000 + Benefits, London (Central), London (Greater)
- Global Insight Manager, Digital Ball & Hoolahan £50,000 + Car/Car Allowance, London (Greater)
- Global Digital Analyst Ball & Hoolahan £60,000 per annum + Car/Car Allowance, London (Greater)
- Advertising Specialist Ball & Hoolahan £33,000 per annum , West Midlands Region
Agency: McCann Erickson
- Watch: The Post Office's first Christmas TV campaign in five years
- Tesco Clubcard uses Twitter to pick out Christmas gift ideas
- Samsung launches first Christmas TV campaign in the UK
- O2 launches 'walk' campaign with Ed Sheeran
- BBH London promotes Caroline Pay to deputy ECD
- ASA bans 'strongly sexual' Giffgaff ad