HSBC signs four-year Cutty Sark sponsorship
HSBC has signed a four-year sponsorship of the recently restored Victorian merchant ship Cutty Sark, to highlight its own global trading heritage.
The sponsorship is timed to coincide with the re-opening of the Cutty Sark to the public on 26 April, after a six-year restoration project, prolonged by a fire in 2007.
HSBC wants to draw attention to the international trade roots it has developed since it was founded in 1865, five years before the ship made its maiden voyage to China.
The bank produced the first banknotes in Thailand and Persia, and financed major transport projects, including the first railways in China, and the Channel Tunnel.
Douglas Flint, HSBC group chairman, said: "The Cutty Sark is rightly known as the fastest and greatest of the old tea clippers. Today it is an emblem of Britain's heritage as a pioneer of global trade.
"Although times have changed, we still see trade as the biggest driver of economic and business growth. So while the Cutty Sark is an emblem of past glories, it is also a reminder of the opportunities and excitement that global trade represents."
Follow Matthew Chapman at @mattchapmanUK
This article was first published on marketingmagazine.co.uk
- On-Air Creative / Creative Executive Discovery Communications Very Competitive with excellent benefits, London (West), London (Greater)
- Commercials Producer/Director Searchlight Recruitment An attractive salary is available to the successful candidate. , London (Central), London (Greater)
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Middleweight Designer Blue Skies Marketing Recruitment £25,000 - £30,000, Leicester
- Digital Design Executive Stopgap £27000 per annum, London
- Five black Pencils awarded at D&AD 2015
- Campaign Viral Chart: True Detective trailer in number one spot
- Managing director Paul Hayes to leave News UK after 15 years
- Pimm's launches weather activated OOH campaign
- Vizeum on alert as 21st Century Fox review includes £150m European media
- Tango returns to advertising after two years with off-brand TV ad