HSBC signs four-year Cutty Sark sponsorship
HSBC has signed a four-year sponsorship of the recently restored Victorian merchant ship Cutty Sark, to highlight its own global trading heritage.
The sponsorship is timed to coincide with the re-opening of the Cutty Sark to the public on 26 April, after a six-year restoration project, prolonged by a fire in 2007.
HSBC wants to draw attention to the international trade roots it has developed since it was founded in 1865, five years before the ship made its maiden voyage to China.
The bank produced the first banknotes in Thailand and Persia, and financed major transport projects, including the first railways in China, and the Channel Tunnel.
Douglas Flint, HSBC group chairman, said: "The Cutty Sark is rightly known as the fastest and greatest of the old tea clippers. Today it is an emblem of Britain's heritage as a pioneer of global trade.
"Although times have changed, we still see trade as the biggest driver of economic and business growth. So while the Cutty Sark is an emblem of past glories, it is also a reminder of the opportunities and excitement that global trade represents."
Follow Matthew Chapman at @mattchapmanUK
This article was first published on marketingmagazine.co.uk
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- PROPERTY & PROJECTS MANAGER Totum Partners £Competitive Salary, London
- Marketing Co-ordinator (6 months contract) Stopgap £20000 per annum, West Midlands
- Freelance After effects Designer Creative Recruitment negotiable, City of London
- Marketing Manager Diageo Great reward packages for great talent, Amsterdam / Dublin / Madrid / London (Greater)
Agency: Wieden & Kennedy New York
- Twitter launches learning hub for agencies
- Guinness Africa launches 'made of black' campaign with Kanye West ad
- McDonald's launches 40th anniversary campaign
- TalkTalk to launch user-generated X Factor idents
- Watch Harvey Keitel's Wolf bark again in new Direct Line ads
- Celebrity Cruises opts for Goodstuff