VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
By Daniel Farey-Jones, campaignlive.co.uk, Monday, 26 March 2012 10:10AM
Tim Hipperson: chief executive of G2 Joshua
Catto, who was previously managing partner at shopper marketing agency Live & Breathe, has been appointed to develop G2 Joshua's shopper-marketing offering.
He will report to executive creative director Richard Jones.
Stockton was previously client director for Diageo at Saatchi & Saatchi and was responsible for developing the shopper marketing programme for its global travel offering.
Stockton's remit as global brand director will involve building brands and consumer insights on a regional, local and global level.
Tim Hipperson, chief executive of G2 Joshua, said: "These hires are reflective of the agency's continual dedication to growth, demonstrated by our recent office move to Knightsbridge, coupled with the creative and connected vision outlined in our new manifesto."
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This article was first published on campaignlive.co.uk
Twitter has announced an addition to its Twitter Cards today to allow marketers to generate leads and drive purchases and all within the space of a tweet.
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.