campaignlive.co.uk, Monday, 26 March 2012 12:00AM
Read Campaign's analysis of the full figures alongside the creative agency league table.
|Holding Companies - ranked by media|
|Rank||Rank||Holding company||Billings 2011||Billings 2010||Year-on-year||Central|
|2011||2010||(£m)||(£m)||% change||buying unit|
|2||2||Publicis Groupe||1,154.00||1,203.60||-4.1||VivaKi Trading|
This article was first published on campaignlive.co.uk
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.