Confused.com extends Nectar partnership

By Alex Brownsell, marketingmagazine.co.uk, Thursday, 29 March 2012 10:41AM

Confused.com is extending its Nectar promotion across its entire product range, after what it claims to be a successful trial on motor insurance purchases.

The Admiral-owned price comparison website will offer 1,000 Nectar points across home, pet, bike, van, life and motor insurance, four months after first introducing the partnership.

The offer will be promoted with a new TV and radio ad, again featuring its animated brand character and version of disco anthem 'YMCA', launching next month and running through to June. The campaign was created in-house.

Mike Hoban, marketing director at Confused.com, said: "As a company, we understand how hard things are for many people and this promotion with Nectar is once again demonstrating that Confused.com is the people's choice for comparison sites."

In January, Confused.com handed its £50m ad account to Publicis after a pitch. Its advertising had previously been handled in-house.

This article was first published on marketingmagazine.co.uk

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