The Admiral-owned price comparison website will offer 1,000 Nectar points across home, pet, bike, van, life and motor insurance, four months after first introducing the partnership.
The offer will be promoted with a new TV and radio ad, again featuring its animated brand character and version of disco anthem 'YMCA', launching next month and running through to June. The campaign was created in-house.
Mike Hoban, marketing director at Confused.com, said: "As a company, we understand how hard things are for many people and this promotion with Nectar is once again demonstrating that Confused.com is the people's choice for comparison sites."
This article was first published on marketingmagazine.co.uk
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.