BBH's Nick Stringer moves to News International
By Jeremy Lee, campaignlive.co.uk, Thursday, 29 March 2012 11:30AM
News International has appointed the Bartle Bogle Hegarty partner Nick Stringer as its director of marketing communications.
Stringer replaces Barnaby Dawe, who left the company earlier this year to take on the role of chief marketing officer at HarperCollins.
He takes a key role at NI as it reaches the final stages of a pitch for its £28 million advertising business and will report to the chief marketing officer, Katie Vanneck-Smith.
Stringer has worked at BBH since 2007, most recently on the KFC and Weetabix accounts. Before that, he was the marketing manager at Channel 4 and the brand and advertising manager of The Times and The Sunday Times during a previous stint at NI. He joins the company in May.
In September last year, NI unveiled a new marketing structure for The Times, The Sunday Times and The Sun newspapers comprising three core disciplines. NI’s marketing department was split into brand management, acquisition/sales and customer management teams supported by a shared marketing communications team. Stringer takes charge of this team.
In February, NI called a review of its ad business, but the process was restricted to agencies within WPP.
This article was first published on campaignlive.co.uk
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