Butterkist hands ad duties to BMB

By Anne Cassidy, campaignlive.co.uk, Thursday, 29 March 2012 11:40AM

Butterkist has moved its advertising business into Beattie McGuinness Bungay without a pitch.

Butterkist: BMB's first work expected to run later this year

Butterkist: BMB's first work expected to run later this year

The popcorn brand, which is owned by Tangerine Confectionery and previously worked with Grey, has hired BMB to work on a relaunch.

BMB’s first work for Butterkist, which will promote new flavour variants and products, is expected to run later this year.

The agency will also work across a number of other confectionery brands owned by Tangerine, including Barratt Refreshers, Dip Dab, Sherbet Fountain, Black Jack and Fruit Salad.

BMB will develop an overarching portfolio strategy before promoting the individual brands.

Dan Gregson, the managing director of BMB, said: "Popcorn is a product like no other and Butterkist is a brand like no other. The team at Butterkist are determined to build on that and make it truly famous again."

This article was first published on campaignlive.co.uk


You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs