Land Rover launches Discovery 4 spot

By Loulla-Mae Eleftheriou-Smith, campaignlive.co.uk, Monday, 02 April 2012 09:00AM

Land Rover has launched a TV spot by Rainey Kelly Campbell Roalfe/Y&R for its Discovery 4 model that asks: "Been anywhere interesting lately?"

The ad features a couple repeatedly dropping off their dirt-covered adventure clothes in their local dry-cleaners.

The owner appears increasingly confused until he sees the couple drive off in their Land Rover. It ends with the line: "Been anywhere interesting lately?"

RKCR/Y&R said the campaign, which includes print and digital ads, aims to show that drivers of the Discovery 4 live more interesting lives than other drivers.

The creative director Brian Fraser worked on the campaign with the creative team Martin Casson and Martin Davey. The TV ad was directed by Vince Squibb and produced by Gorgeous.

Media planning and buying is handled by Mindshare.

Land Rover launched its first global TV campaign in January 2011 to promote its Freelander 2 model.

Follow Loulla-Mae Eleftheriou-Smith on Twitter @LoullaMae_ES

This article was first published on campaignlive.co.uk

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