Duracell to give Bunny mascot a voice after 39 years

By Matthew Chapman, marketingmagazine.co.uk, Monday, 02 April 2012 12:59PM

The Duracell Bunny, the battery brand's silent brand mascot, will be given a voice for the first time to coincide with a Facebook campaign this Easter.

Duracell: the bunny gets a voice

Duracell: the bunny gets a voice

Procter & Gamble-owned Duracell will give its brand mascot a voice to host question and answer sessions on Facebook along with sharing tips and prize giveaways.

Since making his silent TV debut in 1973 the Duracell Bunny has not had a voice, but will be given one from tomorrow (3 April) for the Facebook campaign.

Leigh Tomlinson, business leader for Duracell UK & Ireland, said: "For the past 39 years the Duracell Bunny has never been given any kind of voice and it has been left to people's imagination to give him a personality.

"It's a big step for Duracell as a brand and not something which was taken lightly. No doubt we will be seeing, and hearing, a lot more from Bunny in the future."

Follow Matthew Chapman at @mattchapmanUK

This article was first published on marketingmagazine.co.uk

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