Duracell to give Bunny mascot a voice after 39 years
The Duracell Bunny, the battery brand's silent brand mascot, will be given a voice for the first time to coincide with a Facebook campaign this Easter.
Procter & Gamble-owned Duracell will give its brand mascot a voice to host question and answer sessions on Facebook along with sharing tips and prize giveaways.
Since making his silent TV debut in 1973 the Duracell Bunny has not had a voice, but will be given one from tomorrow (3 April) for the Facebook campaign.
Leigh Tomlinson, business leader for Duracell UK & Ireland, said: "For the past 39 years the Duracell Bunny has never been given any kind of voice and it has been left to people's imagination to give him a personality.
"It's a big step for Duracell as a brand and not something which was taken lightly. No doubt we will be seeing, and hearing, a lot more from Bunny in the future."
Follow Matthew Chapman at @mattchapmanUK
This article was first published on marketingmagazine.co.uk
- Marketing Manager Ball & Hoolahan £80,000 per annum + Car or c/a, South East England
- Marketing Executive Ball & Hoolahan £30,000 per annum, London (Central), London (Greater)
- Senior Brand Manager Ball & Hoolahan £45,000 + c/a, London (Central), London (Greater)
- Brand Manager Ball & Hoolahan £38,000 + c/a, London (Central), London (Greater)
- Qual Research Executive Ball & Hoolahan £30,000, London (Central), London (Greater)
- Virgin Media 'night owl' ad to break in Gogglebox
- Johnnie Walker calls global ad review
- Adam & Eve/DDB wins 2014 IPA Effectiveness Awards Grand Prix
- Testicular cancer awareness campaign launches comedy show
- Enjoyed getting an hour back on Sunday? You'll get years back if you stop smoking, says charity
- Tiffany & Co hires MEC for $100m global media