VW delays Beetle campaign due to production difficulties
Volkswagen has been forced to delay the launch of an ad campaign to promote its latest Beetle model, citing difficulties in supplying UK customers with the vehicle.
The marque has rolled out a TV ad, by DDB UK, in several countries already, but it is now not expected to screen in the UK until the summer.
The clip features a cover of The Monkees’ hit I’m a Believer by US band Smashmouth, and shows footage of the classic Beetle before cutting to the latest model. The ads use the line ‘They say if you are good in one life, you are rewarded in the next’.
According to a VW spokesman, the manufacturer is struggling to cope with a‘large amount of orders’ at its Mexican assembly plant, which also produces the Jetta, a model that is particularly popular in North America.
VW dedicated this year’s Super Bowl TV ad, ‘The dog strikes back’, to the Beetle. The ad again included Star Wars character Darth Vader. The Beetle first went on sale in the UK in 1953.
This article was first published on marketingmagazine.co.uk
- On-Air Creative / Creative Executive Discovery Communications Very Competitive with excellent benefits, London (West), London (Greater)
- Commercials Producer/Director Searchlight Recruitment An attractive salary is available to the successful candidate. , London (Central), London (Greater)
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Sales Manager - Exhibitions - London tfconnect global recruitment £33,000 - £35,000 plus £3,750 car allowance + 25% bonus, London (Greater)
- PR Account Executive/Senior Account Executive Brand Recruitment £19000 - £25000 per annum, Aylesbury
- Five black Pencils awarded at D&AD 2015
- Managing director Paul Hayes to leave News UK after 15 years
- Campaign Viral Chart: True Detective trailer in number one spot
- Pimm's launches weather activated OOH campaign
- Vizeum on alert as 21st Century Fox review includes £150m European media
- Tango returns to advertising after two years with off-brand TV ad